About Us

We combine research-backed actives and botanicals to bring you the best of both worlds: skincare made with potent natural extracts and clinically proven actives backed by science to create powerful results.Our formulations are built on a foundation of rigorous research, ensuring that every ingredient, both potent natural extract and clinically proven active, is selected for its efficacy and safety. We like science, numbers, activities, and botanicals with decent research proving they suit the skin.

Our products are thoughtfully designed to strengthen and protect your skin barrier, the first line of defense against environmental stressors. We achieve this by carefully selecting gentle, yet effective ingredients that work in harmony with your skin's natural processes. Adding prebiotics, probiotics, and postbiotics is crucial, as they provide essential nourishment to the good bacteria residing on your skin, fostering a balanced and thriving microbiome. A healthy microbiome is the cornerstone of resilient skin.

Nourish the good bacteria on your skin, promoting a balanced and healthy microbiome. This vital ecosystem works to protect your skin from environmental stressors and maintain its natural equilibrium. Our formulas go beyond surface-level care, fostering a thriving environment for beneficial microbes to flourish. This leads to reduced inflammation, improved hydration, and a visibly healthier complexion.

We'll always tell you what's in our products and what isn't, concentrations of primary and supporting activities and their sources alike-arming you with the truth against skincare myths and any form of marketing manipulation or scare tactics.This empowers you with the knowledge to make informed decisions, protecting you from misleading skincare myths, manipulative marketing tactics, and fear-mongering.

We are vertically integrated, meaning we oversee every step of the process from formulation to fulfillment. Our GMP-compliant manufacturing facility ensures the highest standards of quality and safety. By selling directly to you through our online platform, we eliminate the markups imposed by large retailers. This allows us to offer you skincare that combines elegance and efficacy at an unmatched value, without compromising on quality.

We are detail-obsessed. It's not just a tagline, it's our philosophy. Unlike brands that simply slap their label on generic formulas, we take formulation seriously. Our team of seasoned cosmetic chemists embarks on a meticulous journey, often spanning 1-2 years, for each product. This isn't just about mixing ingredients; it's about delving into the intricate science behind each component, understanding their synergistic interactions, and meticulously selecting the most effective delivery technologies. We leave no stone unturned, ensuring that every drop delivers maximum results for our discerning consumers.

The focus here is not to create one-off, stripped-down formulations with single active ingredients but more well-rounded formulations that are chock-a-block with antioxidants, barrier, restoring, soothing, hydrating, brightening, and healthy ageing ingredients that work synergistically and holistically to deliver results in real-time. This comprehensive approach ensures a synergistic and holistic effect, providing visible improvements to your skin in real-time.

The science behind effective skincare lies in the precise formulation of actives. This includes carefully controlling the pH level, as actives are pH-dependent for their stability and activity. Right pH and advanced delivery technologies—Actives need to be formulated at the right pH, smaller molecular structures and delivery technologies that help the main ingredients penetrate to the layers of skin where they need to be effective.