India's Only 14% Pure Azelaic Acid Serum for Acne & Pigmentation

For sensitive skin, we recommend testing azelaic acid on a small area where you have sensitivity (behind your ears or the inside of your arms can be helpful in patch testing too )and seeing how your unique skin type responds. We also request you to test our beginner’s version Porebright serum for this instead of jumping straight to the advanced version.

No, the Porebright serum does not cause photosensitivity .

Same as any other active ingredient it is advisable to patch test before use and introduce the active slowly into your routine to allow your skin to get used to it .It is advisable for beginners to start with the beginner friendly 8% Porebright serum before moving on to the advanced version.

The active ingredients in the serum are not prone to oxidation. However, the herbal extracts in the formula can change colour over time. This does not affect the safety or effectiveness of the product.

It is recommended to be used within 3-6 months after opening with daily application of a pump of serum to the face, neck. (check for the true expiry period of the formula and then update it here)

Azelaic acid works from the first application, with full results visible after 4-12 weeks of consistent daily use. Some difference in acne and clogged pores may be noticeable even sooner.

Since there is no fragrance added to this serum, there is a sort of peculiar smell due to the oat extract in the formula if you smell it closely. The smell dissipates within 1-2 minus of application.

We would request you to store the serum in a cool and dry place

The porebright serum contains pure azelaic acid whereas most of the other serums on the market are formulated with PAD which is an azelaic acid derivative and not as effective or backed by the same amount of research. It also combines azelaic acid with niacinamide and bakuchiol which is known as nature’s retinol , soothing oat , brightening white tea and gently exfoliating willow bark extract and other hydration ingredients .

Azelaic acid works from the first application, with full results visible after 4-12 weeks of consistent daily use. Some difference in acne and clogged pores may be noticeable even sooner.

Yes, you can use azelaic acid every day (up to twice daily) but we would advise you to start slowly and slowly increase the frequency of usage.

You can combine both the products together if your skin is used to very high strength actives and is not extremely sensitive. Otherwise you can either try the beginner’s version of our porebright serum (convert the words into a link to the beginner’s version )or use this serum in your morning skincare routine and the smart ageing complex in your evening skincare routine .

You don’t need to wait for logtime. You can apply another product as soon as porebright serum is absorbed into the skin.

Azelaic acid isn't strictly an exfoliant in the same way an AHA or BHA product is. While it does offer mild exfoliating effects, it’s not intended to take the place of your normal exfoliant step. Instead, azelaic acid in the formula complements the betaine salicylate in the formula for smoother, calmer skin with fewer blemish marks.

Azelaic acid is really good at keeping skin healthy because it blocks things that can cause aggravation. It's a unique antioxidant, and its multi-pronged benefits include helping reduce sensitivity and visibly fading marks.